So why do we support organizations that are opposed to our success? Because most of the time, it is cheaper, easier and requires less time on our part to find out what someone supports. But, it should be qualification number one! If you want to continue doing business.
We support United Way, local churches and for many years organizations that supported new mothers and babies. So it would make sense that we would not want to do business with companies that opposed these values. That is a sign of character. Something that is missing from far too many organizations.
Why? Because character requires you to invest time, effort and resources into yourself. So, if someone doesn't consider him/her-self worth the time to build up his/her character, should you really be dealing with them? If they don't spend time with their family is that the image you want of the person you want to be? If they are only interested in money and power, is this the image you want?
If you are a family company, does the people you work with put in excessive hours? Do the people you work with have excuses for not supporting their families with their time? Or do they attend their children's activities only when they can self-promote?
Remember, the people that you deal with are the ones that will be there when you are down. At least some will be. Invest in people that will stick with you even in the bad times, because whether you are in one now or not, you are going to go through them. The longer you are in business, the more times this lesson will come true. And if you expect to stay in business, you need people to help especially when times are bad.
Take time to know the character of those you deal with. Find out what they support because whether you know it or not, you are supporting what they support. And remember, those that support what things you hold dear, use them whenever possible - it says a lot of your character.
